Future Events

Technical expertise is essential in the A/E/C industry — but it’s not what stakeholders remember most. Stories are. In this session, Leslie Blaize will explore how firms can use case studies and storytelling to turn technical achievements into authentic narratives that build trust, strengthen relationships, and create a lasting competitive advantage.

Attendees will learn a practical framework for identifying the right projects, preparing client-focused case studies, and capturing the human side of their work. The session will also discuss how firms can preserve and reuse project stories to support proposals, interviews, recruiting, and business development efforts. Participants will leave with clear, actionable steps to transform completed projects into strategic marketing assets that continue delivering value long after the work is done.

Speaker Bio

Leslie Blaize, CPSM, is a freelance writer who helps A/E/C organizations turn their projects into powerful case studies and stories that build trust and strengthen relationships. A former corporate communications professional and SMPS Wisconsin member, she specializes in translating complex technical work into clear, human-centered narratives. She promotes the value of storytelling through industry podcasts, presentations, and her LinkedIn newsletter, A/E/C Connect. Leslie is excited to share how case studies and storytelling help A/E/C firms forge human connections with their stakeholders. Technical expertise is important, but your firm’s authentic stories build trust, create emotional impact, and are remembered more than data.